About Axion industries
Mike Hinton - CEO & Sales Lead
Mike Hinton
In 1995, Mike Hinton successfully installed an E30 M3 engine into a 1976 BMW 2002. From that moment on, his passion for car modification quickly became a beloved (and expensive) hobby.
In 1996, he purchased his first Honda: a 1992 Civic Hatchback VX. Though he had studied Hondas for years, working on this car revealed the brand’s nearly limitless modding potential, cementing it as his brand of choice.
For the next 13 years, Mike continued modifying cars and building a loyal following. As interest grew, so did the questions about where he got his parts and how he installed them. To streamline these requests, he launched a small website in 2009: Axion Industries, which offered the parts he used for sale, along with some guidance.
Little did he know that nearly 16 years after its launch (and many Hondas later), this site, as well as his “mad scientist” builds, would end up making him one of the top go-to resellers for JDM aftermarket parts in the world.
The Axion Team
Nichole Hinton - COO
Nichole Hinton
Nichole Hinton is an award-winning speaker, mentor and practitioner of customer experience and business operations. Having been in tech for over 25 years, Nichole has had the honor and privilege of working with some of the most notable leaders in the world to solve challenges in the areas of sales, marketing, and customer experience & operations. Over her tenure, her solutions and programs have resulted in sizable revenue 'uplifts', as well as the successful curation of Fortune 500 Executive Customer Advisory Boards.
In 2023, Nichole joined Axion to support its growth, as well as bring additional structure to its internal and external business processes
From enterprise companies like Microsoft, to small fledgling cybersecurity startups, Nichole's depth and breadth of experience has become a valuable asset to Axion.
Amanda R. - Customer Support Specialist
Amanda R.
Amanda R. is a dedicated Customer Support Specialist with over five years of experience in delivering exceptional customer service while building customer loyalty. She began her career with a leading online retailer, where she developed strong expertise in the areas of communication, problem-solving, and process improvement .
We are delighted to have had Amanda join us in 2025 to support us in our efforts of continuing to deliver excellent customer service.
Hagrid - Chief Warehouse Package Inspector
Hagrid H.
With an unrelenting commitment to sniffing out excellence (and anything that remotely smells like bacon), Hagrid leads our logistics quality control with unmatched enthusiasm. Known for his lightning-fast tail wags and zero-tolerance policy on suspicious boxes, Hagrid ensures every package passes the rigorous “paw of approval” test before shipping.
Whether he’s performing random box audits, supervising bubble wrap destruction, or ensuring the humans stay on schedule with a well-timed bark, Hagrid takes his role very seriously (unless there's a squirrel within sight, a toy is nearby, or a nap is needed).
What Sets Axion Apart
Remaining a small business with no outside investors allows Mike tight control over every part of Axion, including his customer service experience, which has become a differentiator in the industry.
“There are so many different ways to get wrong information on parts, which is why I still believe in 1:1 communication,” says Mike. “With my nearly 30 years of JDM parts expertise, I want to continue to use that knowledge to help others get the right parts the first time. It will always be the cornerstone of my business.”